Making your business stand out can be a hard task at the best of times especially now markets are open and free to enter. Delivering extraordinary service is one the top things on the list when it comes to making your business stand out. However, there are a few additional things you can do to improve your business and be one of the tops in your industry.
How do I make my business stand out?
There are now so many different types of business around so it can be hard to make your business different to your competitors. The best thing you can do is analyse your competitors in depth to figure out their weaknesses and exploit holes in your competitors business.
Focus on narrow niches because if you try to serve to many people at once, you ultimately won’t reach them. Being more specific about your audience will make for a more cost-effective business. Understanding your customer is the most critical aspect of your business, you want to know their needs and requirements and how your business best resolves their issue.
Guarantees and offers
Give your customers something in return for staying with you, more often than not clients or customers are happy to be a long-running user of your product or service if they know they are getting something in return. This is why we recommend offering your customers a guarantee or offer. Here at CJ Coatings, we offer a 25-year guarantee on most of our on site spraying services.
Communicate the difference your business has to others; it’s important that you get the word out about how your business can solve a problem or provide a product that can benefit a customer more than your competitors.
Use the right marketing tools to effectively tell your audience about your services. Ask your self the following questions:
- Will your audience be using social media?
- Is it cost effective to have a television ad?
- Would a radio advertisment work?
- Is word of mouth marketing better for your type of business?
These are all things you need to think about when deciding on ways you want to market your business.
The next thing you are going to want to think about is the way people perceive your business. Unfortunately, there may be a time in your business lifespan that it receives bad press, there are ways you can work around this, but it can also be damaging to your business. Dependent on what your business is will be how you wish your business to be perceived such as being ethical or political.
When it comes to image, we also recommend thinking about branding. Branding is a big word, and there are many things that come under it such as logo, colour themes, exteriors of buildings and business collateral. Creating the right brand image is another key aspect to think about, as this will be what represents your brand. Make it as personal to the brand as possible and as niche and unique ensuring none of your competitors already use the colour schemes or logos. Over the years at CJ Coatings we have had to change our logo to ensure we stay with the times, this also goes for our website, we ensure it is updated as regularly as possible to give our customers the best possible experience when scrolling through our service pages.
You may also want to think about the exterior of your building; this is one of the first things your clients, customers and new employees tend to look at. It will make the first impression of your business, and if it doesn’t look great, you can only imagine what impressions it gives off. If you already have existing cladding on the exterior of your building, you may want to think about having it resprayed, and colour matched to suit your brands collateral. On site spraying or Shop front spraying services is also a great way of revamping and improving your brand. Additionally, you want to ensure as previously mentioned your signage represents you as a brand and by having this on the exterior of your building will make people more aware of who you are and allows you to sell yourself for free.
Alternatively, you can also use cladding services to partition offices or parts of your store to create the perfect space for your services and products. It allows you to create the best atmosphere suited to your business; often if clients or customers like the shop or office, they will return more frequently.
Here at CJ Coatings we regularly blog about things that are going on in our industry, different ways to use cladding and general hints and tips. We find this does our business wonders, customers that are looking for our services will often click onto our blogs, it’s also a great way of us informing our customers of any news about the business.
We often find its better for our blogs to stay away from promotional offers on blogs as this is often what will drive our customers away. We use our blogs to provide our customers with relevant content about our industry. If you would like more information on why blogs are beneficial for your business we recommend taking a look at Hubspot’s article, by clicking here.
Making your business stand out is tricky and can be time-consuming, you want to be on top and getting it isn’t always easy. We hope that by following a couple of our tips, it pushes your business to the top of your market. Customers are difficult to connect with at the best of times, but by having a unique or niche audience, you can target them more specifically and are more likely to receive leads from doing so. Image is extremely important when it comes to any brand, so it is paramount you get this right. Get to know your customers and really think about your brand, you want your image to represent your products or services. Offers and guarantees are also a fantastic way of reaching your specific audience; customers are more likely to be a repeat purchaser if they are offered something in return.